Updating your information
Where you submit information to Brother, you should try to ensure such information is accurate, and let us know if such information changes so that we are not holding any inaccurate information about you. If you have registered an account for a Website, you can review and update your personal information yourself at any time by logging in to your account.
Disclosure of your information
Brother will keep your personal information within the Brother group except where disclosure is required or permitted by law. Please note that some Brother group companies are situated outside of the European Economic Area. Please see the “Where we store your data” section above for further information.
Generally, we will not disclose your personal information outside of the Brother group but occasionally Brother may disclose personal information with appropriate safeguards in place in the following circumstances:
- If Brother sells any business or assets, in which case Brother may disclose your personal information to the prospective buyer of such business or assets;
- If Brother or substantially all of our assets are acquired by a third party, in which case personal information held by Brother about you and its other customers will be one of the transferred assets;
- If Brother sub-contracts any services which require the processing of your information, for example, where a third party is engaged: (i) to provide and maintain any IT equipment used to store and access your personal information; (ii) to host and maintain the Websites or services; or (iii) otherwise in connection with the provision of certain services provided to you on or via this website; and
- If Brother is under a duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce or apply any Terms of Use relevant to a Website or services; or to protect the rights, property, or safety of any person (including for example for the purposes of fraud detection and prevention).
Why will Brother use my information?
We will only use your information when the law allows us to. Most commonly, we will use your information in the following circumstances:
- Where we need to perform a contract we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal obligation.
When will Brother contact me for marketing purposes?
Brother will inform you (when collecting your information) if Brother would like to use your data for marketing purposes but will only do so if you give your consent to such use of your personal information. You can exercise your right to prevent such use when Brother collects your data by indicating that you do not want to be contacted for marketing purposes. You can also tell Brother should you change your mind about this at a later date by contacting Brother at marketing@brother.dk or via your Website account.
How long will Brother keep my information?
Brother will retain your information for as long as necessary for the relevant activity for which the information was provided. If you delete a Website account, your personal information is either deleted or anonymised and used solely for analytic purposes. Information provided via Web Forms is retained and used for a period of 6 months and is then anonymised and used solely for analytical purposes
Your rights
Under the Regulation, you have the right to request details of any information held about you, request for any errors in your information to be rectified and, in some circumstances, you may also request the deletion of personal information or that we cease processing your personal information. Should you request access to any information held about you, Brother will process such request in accordance with the Regulation as such may be amended, varied or supplemented from time to time. In order to ensure that any such request is genuine and that we do not make disclosure of personal information to anyone other than the data subject, where we reasonably suspect that a request is fraudulent we may request that you provide proof of identification.
You can delete an account on a Brother Website by following the procedures set out in your Brother Online account.
Cookies
Brother uses cookies on its Websites. For more information on the cookies Brother uses, and the purposes for which Brother uses them, please see our Cookies Policy.
Cookies are small pieces of data which may include unique identifiers which are sent to your computer, mobile phone or tablet. They are used to store or retrieve information about you and your device, usually in order to give you a personalised web experience.
Further information about protection of personal data and the General Data Protection Regulation
To find out more about protecting your personal information visit your local data protection authority website. If you want to contact us with specific queries or concerns in relation to this Privacy Notice, please contact us at privacy@brother.dk or contact our European Data Protection Manager by emailing privacy@brother.co.uk or writing to Data Protection Manager, Brother International Europe Limited, Brother House, 1 Tame Street, Manchester M34 5JE. If the Data Protection Manager is unable to satisfactorily deal with any complaint and you need to approach a data protection authority, we recommend that you approach the local data protection authority in your jurisdiction.
