Brother adds to professional label print offering with NiceLabel partnership

Designing, saving, and printing professional, durable labels just got easier with Brother’s brand-new partnership with NiceLabel, a leading global developer of label design software and label management systems that recently joined forces with Loftware. The new global partnership is the latest addition to the printing giant’s growing label management portfolio and will allow users to create industry standard labels quickly and efficiently.

Available worldwide from May 2021, the new partnership will cover Brother’s full thermal label printing portfolio and offers users the opportunity to drive multiple forms of label printing from a single platform.

The NiceLabel Label Management System can move label design and maintenance out of the IT department and into the hands of the business users. By empowering IT or business users to respond to label change requests much faster, you save time and free up costly IT resources to perform more value-adding tasks.

Andrew Broadbent, European Product Manager – Speciality Print Solutions, at Brother Europe said: “We’re delighted to announce our new global partnership with NiceLabel, which enables our customers to use their Brother thermal printer to simplify their labelling processes through guaranteed accuracy and compliance directly from this powerful industry-leading software.

“This exciting partnership will also assist Brother in rapidly expanding our thermal printer offering, giving us the opportunity to help more customers on a global scale.”

“We are proud of our new partnership with Brother, and the opportunity to provide more users the ability to significantly increase their print productivity,” said Greg Tanner, VP Alliances at NiceLabel.

“The NiceLabel Label Management System includes everything they need to digitally transform their labelling processes and standardise their entire label printing into one platform to realise a leaner, more agile operation that enables them to respond more quickly to changing market conditions and requirements, get products to market faster, and compete more effectively in the sectors where they do business.”

Brother customers* can now download printer drivers from the NiceLabel website
 
*Brother labelling and mobile print devices supported by NiceLabel are RJ mobile label and receipt printers, TD desktop label printers and TJ industrial label printers.

About Brother
Over 100 years of innovation have gone into making Brother the global business solutions provider that it is today. Founded as Yasui Sewing Machines Co in Japan in 1908 and later renamed to Brother, the company now operates in more than 40 countries around the world. Brother has continually adapted to thrive in an ever-changing marketplace. From managed print services through to printers, scanners and labelling devices. Brother’s products and services are designed to increase efficiency, boost productivity and encourage collaboration in the workplace.

About NiceLabel
NiceLabel is a leading global developer of label design software and label management systems that help companies of all sizes improve the quality, speed and efficiency of their labelling, while reducing cost. With the help of its label management systems, organizations are able to digitally transform their entire labelling process, from design to printing to label management. The result is a leaner, more agile operation that enables companies to respond more quickly to changing market conditions and requirements, get products to market faster, and compete more effectively in the sectors where they do business. As the world's leading developer of Microsoft Windows drivers for thermal and direct marking printer technologies, NiceLabel software is shipped by the world’s largest printer manufacturers, and used by the majority of Fortune 500 companies. In 2021, NiceLabel and Loftware combined to extend global leadership in Enterprise Labelling and Artwork Management. The companies bring together 60 years of expertise to deliver customers and partners an expanded choice of solutions and enhanced capabilities. For more information, visit www.nicelabel.com and www.loftware.com.