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BlueStar Signs Deal with Brother to Distribute Thermal Printer Range

Print and technology specialist Brother has signed a pan-European agreement with BlueStar to distribute Brother’s thermal printing range.


BlueStar™, which was established as United Radio, Inc. in 1929, is a leading global distributor of solutions-based Digital Identification, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions.


The new agreement will see the two companies work together to bring Brother’s Auto ID line-up to the European market with BlueStar’s value added services, offering resellers complete solutions, business development and marketing support.


Brother’s full Auto ID thermal printing portfolio will be available for distribution through BlueStar as part of the new agreement, including the PJ and RJ mobile printer ranges, TD desktop printer range and TJ industrial printer range.


Andrew Broadbent, European Product Manager – Speciality Print Solutions, at Brother International Europe commented on the new partnership; “This is an incredibly exciting time to start this new partnership with BlueStar as we rapidly expand our thermal printing portfolio. BlueStar strives to deliver the finest customer service in the industry which aligns with Brother’s own ethos ‘At your side’ which will allow us to deliver the highest quality equipment in the best way possible.”


¨For several years, BlueStar and Brother Mobile Solutions have been partnering successfully to develop the printing technology market in the US. We are delighted to complete our global presence with this European agreement¨, says Manel Baranera, Chief Operating Officer at BlueStar EMEA. “As a prominent solution provider, we are excited to offer this product range that will represent a great business opportunity for a good number of resellers across Europe."


The new agreement with BlueStar will officially start in June 2021 and will cover Brother’s Auto ID thermal printing and labelling range.


About Brother

Over 100 years of innovation have gone into making Brother the global business solutions provider that it is today. Founded as Yasui Sewing Machines Co in Japan in 1908 and later renamed to Brother, the company now operates in more than 40 countries around the world. Brother has continually adapted to thrive in an ever-changing marketplace. From managed print services through to printers, scanners and labelling devices. Brother’s products and services are designed to increase efficiency, boost productivity and encourage collaboration in the workplace.


About BlueStar

BlueStar is the leading global distributor of solutions-based Digital Identification, Mobility, Point-of-Sale, RFID, IoT, AI. AR, M2M, Digital Signage, Networking, Blockchain, and Security technology solutions. BlueStar works exclusively with Value-Added Resellers (VARs) to provide complete solutions, custom configuration offerings, business development, and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service centre for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box™ Solutions Series, delivering hardware, software, and critical accessories all in one bundle with technology solutions across all verticals, as well as BlueStar’s HybridSaaS finance program to provide OPEX/subscription services for hardware, software, and service bundles. For more information, please visit www.bluestarinc.com



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