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Elkjøp and Brother Nordic began co-operation

Elkjøp concern and Brother Nordic have signed a co-operation agreement. Within the limits of the contract Brother will supply all Elkjøp stores and offices in the Nordics with automated managed print services, reporting and actions to improve document management. 


”We have searched a long time for a co-operation partner who is able to live up to our expectations in all of our market areas. We have several requirements for printing and document management, and we wanted to find a collaborator to support our upcoming improvement needs. Collaboration with Brother has a crucial role in order to meet our future objectives, thus we have high expectations”, stated Robert Sjölund from Gigantti, at Operations department.


Elkjøp Nordic AS concern is the largest electronic retailer of home electronic devices and services. Elkjøp runs a business in the Nordics with round 400 stores in six countries. Elkjøp trades under several different brands: Gigantti in Finland, Elkjøp in Norway, Elgiganten in Sweden and Denmark. Elkjøp concern employs over 10 000 people. The turnover of the company accounted to round 37,3 billion NOK during financial year 2017−2018.


”Our collaboration with Elkjøp has a significant role with regards to the whole print market. Further, it will strengthen Brother’s position on a journey towards market leadership in business printing and document management”, said Mikko Pulkkinen, Nordic Sales Manager for Brother Finland.    


Brother Nordic A/S is part of global Brother Ltd., one of the Japanese IT companies operating on the market for a long period of time already. Brother’s growth story spans from being a sewing machine manufacture to becoming a modern player in information technology and is a result of a systematic customer-centric business model living up to at your side philosophy. In recent years, Brother Nordic A/S has entered into several important partnerships and the current agreement with Elkjøp follows that trend. “We are inevitably moving towards paperless operational environment and this demands a whole new attitude from us as a vendor. Nowadays, our biggest asset is in our suitably shameless attitude to pose the right questions, question and challenge the customer. We thank Elkjøp for having confidence in Brother and gratefully welcome the challenge. We look forward to seeing, supporting and developing the growth of one of largest retailer”, concluded Mikko Pulkkinen, Nordic Sales Manager for Brother Finland.    

Further information:
Brother Finland, Brother Nordic A/S
Mikko Pulkkinen, Nordic Sales Manager (Corporate Business), Country Sales Manager, 050 331 8868, mikko.pulkkinen@brother.fi

Gigantti, Robert Sjölund, IT systems specialist, robert.sjolund@gigantti.fi
Mikko Pulkkinen