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Brother offers optimised labelling solutions for opticians 22 jan. 2018 28 feb. 2018 Brother offers optimised labelling solutions for opticians Keeping items organised to ensure quick and efficient customer service can be a challenge for retailers, particularly opticians. The labelling of glasses is a necessity for easy identification and to note price information, as well as information about product codes, in order to have all the data and information to hand at any time. To address these needs, Brother’s label printers were the solution of choice by Martínez-Lorca optical center in Madrid. Read the full case study here