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Brother’s new mono laser printers sell like hot cakes

A large French bank has ordered no less than 40.000 mono laser printers from Brother. The new 5000- and 6000-series include many different printers and multi-function machines, all very robust, reliable and secure, and they help keeping the operating cost down to a minimum.

Brother must have hit the nail on the head, when they recently launched two new families of compact mono laser printers.

The new Brother 5000- and 6000-series have experienced high demand from day one, and a large French bank has ordered a total of 40.000 printers to replace their current printers, which all are of other brands.

The new Brother printers are intended for small and medium-sized companies as well as departments, work groups and branches of large organisations.

The 6000-series embodies Brothers fastest laser printers as it offers speeds of up to 50 pages per minute. They target users with the need to print up to 10.000 pages per month.

”Denmark has many companies, which do not need a colour printer all the time. They print many documents in black and white. Economically it only makes sense, if you use mono laser printers, that are attractive as regards purchase price as well as operating expenses,” explains Nordic Marketing Director Henning Elkjær from Brother Nordic A/S.

Customers for Brother’s new laser printers typically focus on paper capacity, operating cost and speed.

Furthermore, safety is more important than ever before. A Brother printer can easily protect confidential information even though many different people use the same printer.

Finally, Brother’s printers and multi-function machines in the 5000- and 6000-families are developed to function as stable workhorses. They run day and night without any problems –and at very low operating costs.

The 5000-series is for economy conscious customers
The new Brother 5000-family includes a total of seven models, whereof two are multi-function machines that can scan, print and copy. One of those also has a fax function.

All of them are able to print thousands of pages at full speed, without losing steam. At the same time, operating costs are held at a minimum by using the latest technology and high yield toners.

The well-reputed English analyst and test laboratory Buyers Laboratory (BLI), which has taken a closer look at several models from the new 5000-series, stresses this.

BLI highlights, among other things, the Brother machines’ reliability: ”Even during peak periods the users will not experience any notable decrease of speed.” The new Brother printers offer a competitive cost of ownership, which is lower than average.

The 6000-series is made up of sprinters
Brother’s 6000-family consists of four printers and three multi-function machines, that are all remarkably fast for their price range.

Depending on the model, they can print 46 or 50 pagers per minute and their paper capacity is larger than ever before.

The 6000-printers are Brother’s first ever with a standard paper tray of 520 sheets. And, if that is not enough, the capacity can be increased to a maximum of 2,650 sheets.

Some of the new Brother-models in the 6000-series can use high yield toners with a capacity of up to 20,000 pages. That, together with a modest electricity consumption, places the new Brother printers among those on the market that have the lowest operating costs.

Brothers PrintSmart Secure Pro function secures confidential information. It helps the IT-department make sure that only designated recipients of confidential information can print it.

PrintSmart Secure Pro also makes it possible for employees and guest to print from their own private laptops, tablets or smartphones. This is an important feature for companies that allow ”Bring Your Own Device”.

Flexibility is paramount
Versatility, reliability, usability and low cost are all important elements when the requirements of a demanding printer-customer must be met.

Therefore, Brother focused on flexibility when designing the two new laser printer series.

They can be connected by Wi-Fi and/or regular cable network. You can also get Apple AirPrint, Google Cloud Print 2.0 and wireless smartphone communication via either NFC or Mopria. The new printers also function perfectly with Brother’s free iPrint&Scan application for smartphones and tablets.

Web Connect is a unique feature in the new Brother models. It ensures that the printers become a natural part of Cloud Storage, cooperation via internet and integration of social media.

Web Connect makes it possible to print documents from – or scan and photocopy to - most popular cloud services on the market.

Another unique feature is the possibility to scan your documents to the Office Package. With a single click, you can scan your document directly to Excel, Word or PowerPoint, and you can start editing the document right away.

It gives buyers of Brother’s new printers an unprecedented versatility, when the companies f. instance offer their employees, suppliers and customers the option to share documents and photos via the internet.

Last, but not least, the new Brother laser printers are equipped with Brother Solution Interface (BSI). Using that, you can integrate Brother’s printers with individualized software solutions and document systems.

Prices and delivery
The two new families of fast mono laser printers are available at Brother’s many resellers in Denmark.

Prices for Brother 5000-models are between 1,399 and 3,199 DKK, ex VAT (1,749 to 3,999 DKK. incl. VAT.)

Brother’s 6000-models range from 3,199 to 7,599 DKK, ex VAT (3,999 and 9.499 DKK incl. VAT).

Further information
Nordic Marketing Director Henning Elkjær, Brother Nordic A/S, phone 43 31 31 31, e-mail henning.elkjaer@brother.dk or Bomberg PR, phone 22 67 25 27, e-mail leif@bomberg.dk
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